ACRONYM release uber practical SS17 range

ACRONYM release uber practical SS17 range

ACRONYM release uber practical SS17 range

It has long been accepted that ACRONYM are geared towards creating clothes that work in any environment, and the evidence presented from their spring/summer 2017 lookbook suggests that they won’t be running out of ideas any time soon.

The collection employs an earthy colour palette on display, using various shades of olive, tan and grey mingling with the black prominent in the collection. The range of jackets and other outerwear has been designed for ultimate functionality and manoeuvrability, and to be appropriate for as many different environments as possible.

acronym
Credit: ACRONYM

The label’s creations remain fairly minimalistic and simple. The unvaried colour palette, common monochromatism and apparent lack of flair in the visual design of the range is unremarkable, but that’s not the focus of ACRONYM. This simplicity is in some ways deceptive, because the innovative intentions inherent in their designs are often anything but simple.

ACRONYM has attempted in previous collections to put itself at the forefront of practical innovations in clothing, including techwear, and this collection definitely represents a continued desire to streamline their innovations into a look that works in casual and outdoor situations.

This determination to be at the forefront of techwear innovation has manifested itself in the experimental design processes the label has used. ACRONYM are gaining a reputation for working with different fabrics, styles and designs to try and promote utility, comfort and extra features in their products, as well as being prepared to embrace unusual ideas or inspirations. They have successfully incorporated optimum breathability and water-resistance from an early stage, but their imagination has taken their inventions further.

acronym
Credit: ACRONYM

They have patented several extra-functionality features that are now staples of their current designs. These include the jacketsling, (a strap attached to a jacket to make it easier to carry by treating it like a shoulder bag), a sound forcelock (a magnetic strip in the neck of jackets that keep earphones in place while walking) and the gravity pocket (a inner pocket in outerwear to hold items like smartphones or wallets that can then be ejected when needed).

ACRONYM’s profile has grown to such an extent that it has already collaborated with household names. Its most public work has been done with Nike on a range of NikeLab footwear, working under the project name ACRONYM x Nike. Those collections are currently sold out, but recent movements have suggested a new output from the two companies is in the works, so watch this space.

Jack Colwill

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