In the past few years, Tiktok users have created millions of trends, and the amount of these trends that relate to makeup are significant. We’ve scoured TikTok to bring you the top 10 makeup trends that are taking the platform by storm. From clean girl to faux freckles, we’ve got you covered! Take a look at the latest tips and tricks to upgrade your makeup routine by checking out the top 10 TikTok Makeup Trends for 2023!
1. Clean Girl
This Clean Girl look is effortless, minimalist, and a total vibe. Focusing on using limited products and highlight your natural features, this trend is the no-makeup makeup that has blown up all over TikTok.
@aliciabreuer0 My updated clean girl makeup look, this is my go to daily makeup 😏 #fyp #cleangirlaesthetic #cleangirlmakeup #makeup #makeuptutorial ♬ . head over heels . – joker
2. 90’s Grunge
Bring back the ‘90s vibe with dark lips, smudge eyeliner, and a ‘I don’t care’ attitude. This is a perfect look for when you want to bring out your inner rebel.
@victorialyn Makeup trends from the year I was born‼️💄 Mid 1990s 🖤#makeup #beauty #90s #90sgrunge ♬ Chill Vibes – Tollan Kim
3. Budget Beauty
After the pandemic, the rising cost of living seems just keep hiking up. People are constantly seeking ways to find affordable beauty products and TikTok is an excellent medium to access great deals.
@mualesandro Comparing every product e.l.f has duped! #drugstoremakeup #affordablemakeup #elfcosmetics #dupes #makeupdupe #makeup #BeautyReview ♬ Sex and the City (Main Theme) – TV Sounds Unlimited
Defined as ‘a woman who flirts’, this coquette makeup trend has been around since early 2000s. It’s feminine, flirtatious, and playful while also highlighting touches of pink, shimmer, bows, and flushed cheeks as its characteristics. We have watched it flourish on TikTok. It was an obvious addition to our top 10 TikTok Makeup Trends for 2023!
@www.elliethom.com coquette makeup🎀🦢🩰#fyp #grwm #makeup #makeuptutorial #coquettemakeup #grwmmakeup #coquette ♬ original sound – ellie
5. Strawberry Makeup
Inspired by Hailey Bieber, strawberry makeup is another no-makeup makeup, that features a bit of bronzer and glossy sheer lips. This look goes well with flushed cheeks that look as if you’ve come back from a beach day (or picking strawberries).
@eluniverso.defran LO AMOOO 🍓✨ #strawberrymakeup #haileybiebermakeup ♬ Sugarsweet – Sped Up – Zach Sorgen
6. Latte Makeup
If you are a neutral tone fan, latte makeup is for you. It is one of the biggest makeup trends this summer that you must try! Put simply, it focuses solely on shades of brown and nudes, leaving glowy looking skin with minimal effort.
@taontm Trying Latte Makeup ☕️🤎 you just can’t go wrong with a lil bronzy look #makeup #beautytok #lattemakeup ♬ In This Darkness Kotiēr Remix – Kotiēr
This ‘unapproachable’ makeup trend is a gorgeous way to ward off unwanted attention, using dark eyeshadow, tinted bronzers and bold lips.
@hayleybuix Finally tried the unapproachable make up trend! #makeuptutorial #makeuptransformation #makeuptrend #unapproachablemakeup ♬ Glory Box – Portishead
8. Faux Freckles
Faux freckles are on the makeup trends list again in 2023. This trend is basically using makeup to create natural-looking freckles on the skin to give that sun-kissed look without the risk of actual sun damage.
@bambidoesbeauty Replying to @oursadieofmercy Fake Tan Faux Freckles Hack✨ #fauxfreckles #fakefreckles #freckles #faketan #faketanfreckles #faketanhack #makeuphacks #faketanhacks #selftan #makeuptok ♬ original sound – whatever.com
9. Reverse Makeup
This latest makeup trend on TikTok shocked the viral beauty world. To achieve this look the whole makeup process is reversed, meaning applying contour, highlight and blush ‘before’ your foundation. It may seem crazy, but TikTokers have proved that this is a great way to create a more natural and seamless makeup look.
@snatchedbywill Replying to @Ameliaharry doing my makeup reversed 😬💀 #fyp #makeup #challenge ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
10. Ugly Beauty
Thanks to Doja Cat and Julia Fox, this ugly trend is a new way for self-expression in 2023. It’s all about breaking the rules of beauty standards and striving for perfection. Have fun and embrace imperfections with this cool look. Think about clumsy mascara, smudged lipstick, and messy eyeshadow.
We hope you loved reading about these top 10 TikTok Makeup Trends for 2023. Stay tuned for more great makeup looks to come in upcoming articles. Check out this great skin care article that showcases some of the best products from Charlotte Tilburys Amazing line.