Unless you’ve been living under a rock lately, you will no doubt have seen several celebrities taking the plunge and dying their hair a rather bright shade of platinum blonde. The latest celeb to go all out white blonde is non other than ‘momager’ Kris Jenner. Amid rumours of a relationship breakup, Kris is making a hair statement, following in the footsteps of her famous daughter, Kim.

Now, whether you love or loathe the Kardashian clan, you can’t deny that platinum is seriously in. This dramatic look might turn heads, but it certainly take some looking after, and it’s not for everyone. If you do want to go all out this season however, you need to know the low down on how to not only achieve it, but also maintain it.

Platinum is NOT For Everyone!

Going icy with your hair is not a DIY job; this is something you need to visit a salon for, and it is also something you need to think about very carefully indeed. Ask your stylist their opinion, because this bright shade can seriously wash out a very pale skin tone. On top of this, assess your hair condition, as you will need to strip your hair with bleach. Weak hair will be prone to snapping, so it may be worth giving your hair some serious TLC beforehand.

Avoid Washing For a Few Days Beforehand

To protect your hair and to allow natural oils to build up, avoid washing your hair for around three days before colouring. This will let your oils coat the full strand of your hair and will allow the colour to really take hold, without being patchy. This will also help to minimise any damage from the colour or bleach.

Touch up Every 4-6 Weeks

Going platinum is not a part time job, and you should expect to revisit your hair stylist around every 4-6 weeks. If you are particularly dark naturally, you will notice roots much quicker than someone who is lighter, but you may notice dullness if you leave it too long. For that reason, never go longer than 6 weeks.

After Your Dye Job …

Once you have gone all ice king or queen, there is some advice you need to follow to maintain the shine and condition of your new platinum locks.

• Use a silk pillowcase to avoid your hair breaking or snagging whilst you sleep. No matter whether your hair is strong or otherwise, the bleach will weaken it to a degree and a cotton or rough pillowcase will make matters worse.
• Avoid washing your hair daily. If you have always washed and conditioned your hair daily, you need to take a break and limit it to every two or three days at least. This allows those protective oils to build up.
• Avoid hot styling tools. Limit your usage of anything which requires heat, such as straighteners and curling irons. Your hair is going to be prone to damage and you don’t want to exacerbate it.
• Avoid purple shampoo, and instead go lavender. Full on purple can cause a yellowish or even purple tinge, but lavender minimises this.

Follow this advice and you will be rocking this platinum vibe with ease!