From latte makeup to glazed doughnut skin, beauty looks are increasingly driven by aesthetics that combine style, mood, and personality. In 2025, two of the biggest makeup trends in Australia have emerged as clear winners on TikTok, Pinterest, and Instagram: the sultry Dark Siren and the playful Cherry Vibe. Both are bold, expressive, and surprisingly wearable, offering Australians new ways to experiment with colour and texture.
The Rise of Aesthetic Makeup
Makeup aesthetics are no longer just about applying foundation, eyeshadow, and lipstick, they’re shaping how makeup trends in Australia evolve in 2025. Instead, they represent fully realised styles that are instantly recognisable, much like fashion subcultures. From the “clean girl” aesthetic to “soft goth” glam, these movements are fuelled by social media algorithms and celebrity endorsements.
For Australian consumers, aesthetics provide a quick way to tap into global beauty conversations while adapting them to local conditions. Lightweight products, SPF friendly formulations, and humidity proof finishes are helping Aussies embrace these international trends without compromising comfort.
Dark Siren: A Bold Makeup Trend in Australia
The Dark Siren aesthetic is one of the most powerful looks of 2025. It’s moody, sensual, and unapologetically bold, making it the perfect choice for nights out, festivals, or whenever you want to make a statement. It is one of the most powerful makeup trends in Australia this year, especially for evening looks in Sydney and Melbourne.
Key features of Dark Siren makeup include:
- Smudged, smoky eyes with sharp winged liner
- Glossy or matte deep toned lips (burgundy, wine, or blackberry)
- Defined cheekbones, often with cool toned contour
- Dewy, luminous skin that contrasts with the intensity of the eyes and lips
The look draws inspiration from Y2K goth revival trends and runway shows that leaned heavily on smouldering eyes and deep hues. Australian makeup artists note that the Dark Siren look is popular for evening events in Sydney and Melbourne, where statement beauty feels right at home.
How to wear:
Opt for long wear eyeliners and cream shadows that won’t budge in humid climates. Pair the look with SPF infused foundations or tinted moisturisers to ensure protection while staying polished.
The Cherry Vibe Aesthetic
If Dark Siren is all about mystery, Cherry Vibe is about freshness and fun. This aesthetic leans into red tones across lips, cheeks, and even nails. It has roots in both K-Beauty’s love for gradient lips and Western pop culture’s obsession with flushed, youthful glamour. It has quickly become one of the most wearable makeup trends in Australia, blending K-Beauty influence with local lifestyle needs.
Key features of Cherry Vibe makeup include:
- Cherry red lips, often glossy or balmy
- Blush placed high on the cheeks and across the nose for a “just-bitten” look
- Minimal eyeshadow, keeping the focus on lips and skin
- Healthy, glowing complexion with subtle highlights
The Cherry Vibe look has been boosted by TikTok filters and Korean dramas, where leading characters often sport juicy, red tinted lips. For Australian consumers, it’s the perfect everyday look because it balances playfulness with simplicity.
How to wear:
Choose hydrating lip tints with SPF, like those from Rom&nd or Amuse. Pair with lightweight cream blushes that won’t cake in warm weather. This makes the look easy to wear both at the office and for weekend brunches.
Other Makeup Trends in Australia for 2025
While Dark Siren and Cherry Vibe dominate right now, several other aesthetics are bubbling up in Australia:
- Latte Makeup 2.0: Neutral, caramel inspired shades with a sun kissed finish, perfect for the Australian summer.
- Soft Goth: A toned down version of gothic beauty, with subtle eyeliner and muted dark lips.
- Coquette Beauty: Hyper feminine styles with soft pink blush, bows, and fluttery lashes.
These micro trends highlight how flexible makeup has become. Consumers can shift between aesthetics depending on their mood, occasion, or even their outfit.
How Makeup Trends in Australia Adapt Global Styles
Australian beauty enthusiasts often adapt international aesthetics to suit local conditions, which helps global looks transform into lasting makeup trends in Australia. The country’s hot summers, beach lifestyle, and strong emphasis on sun protection mean that heavy products are often swapped out for lightweight, breathable alternatives.
- For Dark Siren: Use smudge proof formulas and setting sprays to ensure makeup stays put through humidity.
- For Cherry Vibe: Choose SPF infused balms and blushes with hydrating ingredients to combat dry, sun exposed skin.
By blending global styles with practical adjustments, Australians are making these aesthetics truly their own.
Influencers and Celebrities Driving the Trends
Australian influencers are key to spreading these looks, ensuring that the latest makeup trends in Australia reach audiences nationwide. TikTok creators are posting step by step Dark Siren tutorials, while Instagram reels are filled with Cherry Vibe transformations. International celebrities like Hailey Bieber and Jennie from BLACKPINK have also popularised these aesthetics, giving them instant global reach.
Local celebrities, too, are catching on. Australian models and content creators are showcasing these styles at fashion weeks, red carpet events, and even casual lifestyle shoots, ensuring they’re firmly planted in the cultural conversation.
From TikTok tutorials to runway events, influencers help push makeup trends in Australia into the mainstream.
How to Recreate the Looks at Home
Here’s a quick guide to building each aesthetic with ease:
Dark Siren:
- Apply a hydrating base with a luminous finish.
- Create depth with a dark cream shadow and blend into the crease.
- Add a sharp winged liner and smudge the lower lash line.
- Choose a deep lipstick shade in a satin or matte finish.
- Finish with contour to enhance cheekbones.
Cherry Vibe:
- Start with dewy foundation or BB cream.
- Apply cherry red blush high on the cheeks and nose bridge.
- Keep eyes simple with mascara only.
- Finish with a glossy cherry red tint or balm on the lips.
Both looks can be adjusted for day or night wear, depending on the intensity of the products used. They are easy to recreate, proving that bold makeup trends in Australia can be achieved with just a few versatile products.
Why Makeup Trends in Australia Will Continue to Thrive
Aesthetic driven makeup is more than a passing trend, it’s a reflection of how beauty consumers are engaging with self expression. Social media rewards visually striking, themed content, and these aesthetics provide exactly that.
The ongoing popularity of makeup trends in Australia shows how beauty is evolving beyond single products into fully realised styles.
For Australians, embracing these trends means staying connected to a global beauty dialogue while finding ways to make it practical in daily life. Whether you’re leaning into the moody allure of Dark Siren or the playful freshness of Cherry Vibe, there’s an aesthetic trend waiting to inspire your next look.
