When it comes to new skincare techniques, the skin flooding skincare trend is making waves in 2024. This hydration focused method, popular on TikTok and in dermatology clinics, is a gentle way to achieve plump, glowing skin. Unlike harsh treatments, skin flooding centres on layering hydrating products in a specific order and it’s especially loved for its glow boosting results.

At first glance, skin flooding might sound a bit intense. But don’t let the name fool you. It’s actually a gentle, strategic approach to deeply hydrate the skin by layering products in a specific order. The goal? A plump, dewy complexion that’s resilient, smooth, and glowing from within.

In this article, we’ll unpack everything you need to know about skin flooding: what it is, how it works, who it’s for, and how to build your own skin flooding routine with products available in Australia.

What Is the Skin Flooding Skincare Trend?

Skin flooding is a skincare technique that involves layering multiple hydrating products, typically starting with water based formulas, while the skin is still damp. The process aims to “flood” the skin with moisture by applying products in a sequence that locks hydration in at every layer.

Unlike heavier trends such as slugging (which involves sealing the skin with petrolatum), skin flooding is all about hydration without the grease. It’s especially beneficial for those with dry, dehydrated, or compromised skin barriers.

Why Skin Flooding Is the New Hydration Routine?

Skin flooding has gained massive popularity thanks to skincare influencers and professionals on TikTok and Instagram. Dermatologists have weighed in with support, noting that applying serums and moisturisers on damp skin enhances product absorption and improves overall efficacy.

The trend’s rise also reflects a growing understanding among consumers: hydration is key to skin health. Whether you struggle with flakiness, dullness, irritation, or even acne, chances are your skin barrier needs a moisture boost, and that’s where flooding comes in.

How to Build a Skin Flooding Skincare Routine at Home

The core idea is simple: start with a clean face, keep it damp (not dripping), and apply products from thinnest to thickest consistency. Here’s a breakdown:

Step 1: Gentle Cleanser

Use a mild, non-stripping cleanser to remove dirt and excess oil. Opt for something fragrance free if your skin is sensitive.
Try: CeraVe Hydrating Cleanser or La Roche-Posay Toleriane Hydrating Gentle Cleanser (both widely available in Australia via Chemist Warehouse, Priceline, and Adore Beauty).

Step 2: Hydrating Mist or Toner

While your face is still damp, spritz on a hydrating mist or apply a watery toner with your hands. This sets the stage for moisture retention.
Try: Avene Thermal Spring Water or Klairs Supple Preparation Unscented Toner (available at Adore Beauty or Nudie Glow).

Step 3: Humectant Rich Serum

This is where the real magic happens. Choose a serum packed with humectants like hyaluronic acid, glycerin, or polyglutamic acid. These ingredients draw moisture into the skin.
Try: The Ordinary Hyaluronic Acid 2% + B5 or COSRX Hyaluronic Acid Hydra Power Essence (both stocked at LookFantastic Australia and K-Beauty stores online).

Step 4: Barrier-Protecting Moisturiser

Once the humectants are on, seal the hydration with a rich moisturiser that contains emollients and ceramides.
Try: QV Face Moisturising Day Cream or CeraVe Moisturising Cream (readily found at most Australian pharmacies and supermarkets).

Optional Step 5: Face Oil or Occlusive Layer (PM Routine)

At night, you can finish with a light facial oil or balm to lock everything in. This isn’t necessary during the day, especially for oily skin types.
Try: The Jojoba Company 100% Natural Jojoba or Weleda Skin Food (available at HealthPost, Priceline, and Nourished Life).

Who Should Try the Skin Flooding Hydration Trend?

This trend is ideal for:

• Dry or dehydrated skin: People with visibly flaky, tight, or dull skin often benefit the most.

• Sensitive or compromised barriers: Skin that’s been over-exfoliated or affected by weather changes (hello, winter!) needs gentle hydration.

• Aging skin: As we age, our skin naturally produces less moisture. Skin flooding can help replenish hydration levels.

Even oily or acne-prone individuals can benefit — just choose lighter layers and avoid occlusives if you’re worried about clogged pores.

Tips for Successful Skin Flooding

• Avoid layering actives: Skin flooding isn’t the time for strong retinoids or exfoliants. Keep it simple.

• Timing is key: Apply your next product while the previous layer is still slightly damp.

• Listen to your skin: If a product causes stinging or redness, remove it and patch test next time.

• Don’t overdo it: More isn’t always better. Stick to 3–4 layers of hydration max.

Can You Overdo the Skin Flooding Skincare Trend?

Interestingly, yes. Over-hydration, or “moisture overload,” can sometimes lead to issues like milia (small white bumps), a sticky feeling, or a greasy texture. That’s why skin flooding should be tailored, not everyone needs the full five step routine every day.

If your skin starts to feel congested, ease off. You might just need to flood once every couple of days, or only at night.

Expert Advice on the Skin Flooding Technique

Absolutely. Many dermatologists support the method, especially when done with gentle, proven ingredients. Dr Shreya Andric, a Sydney-based dermatologist, has commented on the importance of hydration in maintaining a healthy skin barrier.

“Hydrating serums and moisturisers work best on damp skin,” she notes. “It helps ingredients penetrate more deeply and allows the skin to retain moisture more effectively.”

Her take aligns with current dermatological best practices, especially in managing compromised skin due to retinoids, sun exposure, or climate stressors.

Final Thoughts: Is the Skin Flooding Skincare Trend Worth It?

If your skin feels tight, looks dull, or reacts poorly to harsher treatments, skin flooding could be a game changer. It’s an easy, affordable trend to try, especially with so many fantastic hydrating products available across Australia.

If you’re just getting started, don’t feel the need to overhaul your entire routine overnight. You can slowly incorporate skin flooding by adding one or two hydrating steps, such as a mist or hyaluronic acid serum, and observing how your skin responds. Over time, you can customise the routine to suit your skin type and lifestyle, whether you’re dealing with winter dryness in Melbourne or sun-drenched days in Brisbane. The flexibility of skin flooding is part of what makes it so appealing: it can be adapted for every season, skin type, and budget.

Not only is it kind to your skin, but it also feels luxurious, like a mini at home facial every day. So if you’re looking for a skincare reset, give skin flooding a go. Your future glow might just thank you.