Today, makeup has become a crutch for many women with deep seated insecurities. Worn as a mask, we can often hide our real selves as we are scared of our human imperfections. While make up can be a godsend, allowing me to walk confidently out the door, I never once stopped to think about the role it plays in my life.
But Fluff Casual Cosmetics have. Fluff Casual Cosmetics is a Melbourne based beauty brand revolutionising the way we think about beauty. Covering more than just aesthetics, Fluff Casual takes on beauty through mind, body, and spirit.
Selling not only high quality products, such as face oils, lip oils, foundations, and cleansers, they also provide high quality and honest information about all the problems associated with our skin.
On their instagram, their highlight reels are dedicated to providing the FAQs about all skin types and the products they need. More importantly, Fluff aren’t afraid to tell the truth about genetics being the primary cause in our underlying skin problems. Their insta posts are also extremely pertinent in questioning the social constructs which cause us to feel disempowered in our skin.
Through exceptionally creative literature on their website, they contemplate our world through poems, personal stories, discussions, and even horoscopes. My personal favourite is their ‘taboo’ feature section, which addresses social issues which have been pushed into the shadows.
Fluff Cosmetics brings together our inner and outer worlds. They contribute meaningfully to our perception of the world, thus contribute meaningfully to the perception of ourselves.
This is an extremely bold step forward for beauty. Rather than benefiting from our insecurities, Fluff Cosmetics directly address them. By challenging the value and belief systems which cause us to want makeup, they have allowed women everywhere to make more informed choices when they buy.
Their products are also innovative, with their incredibly unique design. Inspired by the sky, Fluff foundations, bronzers, and lip tints, come in a sustainable metal ‘cloud’, which acts as both a mirror and a compact. They also are completely awesome because they are refillable and reusable!
Unlike many makeup brands which work to cover and matte our skin, Fluff cosmetics are designed to enhance our natural beauty. Fluff philosophy believes that “beauty is more than just makeup,” and their products reflect that.
They are also sustainable, vegan, cruelty and palm oil free.
Along with the myriad of top-notch content they have on their gram and website, they also have a range of fascinating merchandise such as, key tags, t-shirts, trashbags, handsanitizers, and even MAGIC 8 BALLS!
Fluff Cosmetics have done beauty right. Reflecting the deep social movement towards self love and acceptance, Fluff Cosmetics are leading the way. If you would like a more immersive experience of beauty, or are just plain curious, follow their instagram or visit their page for more.
And please do, I guarantee you will not regret it.