Go-To Skincare Breaks the Internet With New Product Release

Go-To Skincare Breaks the Internet With New Product Release

Go-To Skincare Breaks the Internet With New Product Release

Forget everything you knew about SPF and facial moisturisers, because Go-To Skincare have just released their new physical sunscreen: Zincredible. Go-To Skincare creator and former beauty editor, Zoe Foster-Blake, has been hinting at the release of an SPF moisturiser for months, and now the day has arrived. We couldn’t be more excited if we tried!

Photo Source: Instagram

Excited customers caused malfunctions on both the website and the Go-To app in their haste to purchase Zincredible. Foster-Blake took to Instagram before the release, explaining what went into the product and why fans were waiting for so long.

“We tried for three years to make a clean, physical daily moisturiser with SPF 30, and it was friggen impossible,” she said on Instagram.

“We COULD have launched it, but none of you would’ve worn it cos it was like so many of the thick, greasy, ghosty products that give zinc – a phenomenal mineral and nutrient – such a sh*tty reputation. And a product can’t protect you from sun damage and skin cancer if you don’t wear it.”

Zincredible was in the making for four years. Facial moisturiser and SPF are two concepts that are super hard to nail. Because Go-To uses exclusively clean, natural products, the synthetics and silicones that normally go into SPF moisturisers were a big no-no.

Like the entire Go-To Skincare line, the product is packed with natural ingredients and, of course, no nasties. Instead of using chemical UV filters to get that SPF 15 rating, the product sued 18% zinc oxide. Zinc oxides are our saviours because they’re:

  • Non-irritating
  • Allergy friendly, and
  • Acne-treating and skin-smoothing

Some the skin-saving ingredients include essential fatty acids, vitamin E, and natural knotgrass extract (which firms up your skin and keeps it looking soft year-round).

But what’s the difference between physical and chemical sunscreens, I hear you ask? Excellent question.

Chemical moisturisers use synthetic UV filters that absorb UV rays, but don’t protect against all of them, meaning you’re still exposed to so many nasty rays out there. Chemical sunscreens have to be applied on clean skin. Your normal skincare products will dilute the sunscreen when applied over the top, and will reduce the effects.

Physical sunscreens (like our girl Zincredible) on the other hand, are the last step in your skincare routine, and don’t interfere with any other products you might have on, like toners and serums. They’re safe for infants to use, and suit those of us with sensitive, acne-prone skin.

Sounds like a win to me!

I, for one, cannot bloody wait for the signature peach-pink box to pop up on my doorstep holding my new best skincare-friend!

Here’s where you can buy your own Zincredible.

Don’t forget to follow us on Facebook and Instagram, and stay tuned for more Beauty News!

Meg Gannon

Meg Gannon

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