Controversial makeup artist and YouTuber, Jeffree Star has announced the release of his brand new ‘Liquid Frost.’ Liquid Frost is a highly pigmented liquid highlighter.
The new product will be available in 8 different shades to suit all skin tones. They are evenly divided between 4 deeper shades and 4 lighter tones.
SWATCHED ??❄️ Here are all 8 of my new #LiquidFrost highlighters… What shades are on your list??? Bling bling. pic.twitter.com/IdoamxFHrp
— Jeffree Star (@JeffreeStar) August 24, 2018
To help the launch of his product online, Star is touring Australia. He has announced meet and greets in Melbourne, Gold Coast and Sydney. The Sydney event is being held with clothing retailer Princess Polly for their “Princess Polly Live” event. This event will also feature Australian influencers Sammy Robinson, Michael Finch and Cartia Mallan.
This product announcement comes at a great time with Beauty Guru drama in the YouTube community. Ex-friends of Star, Manny Gutierrez, Laura Lee, Gabriel Zamora and Nikita Dragun have all come under fire over the last two weeks amid past racism and child abuse tweets.
Drama began two weeks ago, when Zamora posted a photo with his 3 friends recreating the KarJenner photo taken at Kylie’s 21st – stating he and his friends are ‘doing better’ without Star.
Soon after this twet, Zamora tweeted: “Imagine stanning a racist? I could never”
In case you don’t know what ‘stanning’ is, it basically means being obsessed with a celebrity.
This is when trouble began. Fans went looking for old tweets on the 4 twitter accounts, with results showing Lee and Zamora had tweeted racist things in the past. Manny has had controversial issues in the past which he addressed in a video titled “I will do better”. Nikita also has a rocky background, tweeting about child abuse.
With all these scandals, Zamora, Gutierrez and Lee posted separate apology videos to their respective YouTube channels. Oh, how these backfired.
Lee was called out for ‘fake-crying’ and not addressing the main issue of her tweets. Manny was told he was insincere. Zamora, however, was praised for his epic 40 minute apology.
Since the original tweets, Gutierrez and Lee have declined dramatically in followers, and ultimately ruining their own careers. Lee has been removed from her affiliate partner’s sites, and any products she has collaborated on have been removed from the websites.
Although this is a messy situation, Star has been making most of it.
Imagine trying to bully me but you actually end your own career instead ✌? pic.twitter.com/JZCYBjbpI3
— Jeffree Star (@JeffreeStar) August 18, 2018
With all this drama, the release of his new Liquid Frost, merchandise and restock of his already cult-status Blood Sugar eye shadow palette are bound to sell out.Want to meet Jeffree in Australia? You can purchase tickets here.
To purchase his new Liquid Frost directly through the Jeffree Star Cosmetics website, you’ll have to hold out until 3am tomorrow. If you’re not that dedicated, Princess Polly has your back, and will be releasing the product at 9am. Happy shopping!
Who’s ready for TOMORROW’S LAUNCH??!! ❄️ also being restocked: #BloodSugar palette + ALL 3 pink grinders!!! ? annnnnd new #CantRelate shirts! ? pic.twitter.com/ckn4I7k1kD
— Jeffree Star (@JeffreeStar) August 24, 2018
