Unfortunately, there can often be a stigma surrounding drugstore and pharmacy makeup — people often giving brands a bad wrap and assuming they’re of lower quality because they aren’t stocked in Mecca or Sephora.

This is luckily, so false.

If you’re a makeup fan, you would be familiar with Sydney model, Jess Hart’s new cosmetic line, LUMA.

Inspired by you, we set to create a multi-purpose, luminous beauty routine that will enhance – never conceal your natural radiance.

LUMA Beauty is the creator of Priceline’s best-selling primer, and we can totally see why! At first glance, LUMA has some of the most refined, luxe and sleek packaging in the makeup game (high-end products included!).

To earn the crown of best-selling primer, you basically have to be magic. A primer is arguably the most important product to achieve the perfect makeup base. A primer nourishes, minimises pores and totally neutralises your skin tone (as well as keeps your complexion looking fresh for ten times longer). Add illuminating properties into the mix and you can almost guarantee that there will be money thrown.  

LUMA Beauty’s Liquid Light Illuminating Primer is a water-based formula filled to the rim with light-diffusing particles and crushed pearls. The formula is also laced with vitamin A & E, for that extra moisture surge.

But the best part? It retails for just $29.95!

Are you ready to glow like a goddess?

Shop it here.

Get glowing ladies! Xoxo