If you’ve been anywhere near an Instagram feed in the past week, you’d be aware that Kimmy K has been promoting the release of her newest fragrance, KKW Body.

The 38-year-old harnessed her favourite marketing tool, Instagram to promote the fragrance, sharing a slew of naked photographs of herself that replicate the shape of the bottle. Yes, that’s right. KKW Body comes in an anatomically correct statue of Kim’s actual figure, and it’s kind of amazing.

The fragrance officially launched today and is priced at a totally affordable $60 USD (approximately $80 AUD) for a 100mL bottle. If the architectural genius of the bottle wasn’t already enough, the description of the scent will blow you away.  

The list of ingredients of the elixir has been articulated in a description so harmonic, Kanye himself could have tweeted it.

A narcotic elixir that offers an opening of bright, energetic bergamot embracing a burst of juicy peach nectar.In the heart, the rich lusciousness of jasmine sambac meets the fresh beauty of rose. Ylang ylang from Moheli lends texture and depth to the body that eventually dries to a rich and luxurious base of skin woods and musk that keeps the narcotic effect alive for hours on your skin

Head to KKW Fragrance if you want to add one of these beauties to your perfume collection!