Beauty Expo Australia had their first event in 3 years and what an amazing and informative expo! With so many different and unique brands, professionals and tutorials, we were blown away by the event!

Beauty Expo Australia, involving the best of the Australian beauty industry came together last weekend for Beauty Expo Australia, showcasing the growth and innovation born from the past few years of pandemic and small business stress. 

This year’s expo saw 1000’s through the door, with over 200 unique brands and over 6500 beauty professionals coming together to network and share their wealth of knowledge and skills. 

The aisles were packed both days of the expo, the conference sold out and the business couch was fully booked out throughout the weekend.

Both visitors and exhibitors were thrilled with the event with Founder of Waterlilly Beauty, Michelle Reeve, capturing the sentiment saying, “It was wonderful to collaborate and connect with the industry’s finest at this year’s beauty expo.  We were delighted with the quality and focus of the visitors, with the desire for personalisation, authenticity and transparency clear from day one opening at the Expo!”

“Our location in the Spotlight pavilion provided a boutique experience for visitors who had a criteria for an Australian wellness solution, which aligned perfectly with our brand.  We were provided opportunities to connect with media, events, profiles and to partner with industry specialists.

“We quickly learnt that clinics, salons and spas were keen to seek out brands that reflected their own storytelling, journey and philosophy.  Visitors were clear on their vision and had a renewed passion to align with a brand that integrated wellness and a holistic view of health as a cohesive part of their ethos.

“It was wonderful to personally meet again and journey our guests through the collections; an interface tive experience which has been really missed over the last three years,” she continued.