Just imagine soft, plump skin, the kind that looks radiant and youthful. Now imagine that on your butt!

Butt masks are having a major moment, with stars like Kesha talking about her butt pampering routine. But what are butt masks, and do you need one?

We’ve broken down the butt trend, so to find out if you should be butt masking, read on!

What is a Butt Mask?

A butt mask is a variation of a sheet mask designed for the skin on your behind.

According to The Zoe Report, booty products are formulated specifically with the thicker skin in mind, with higher concentrations and stronger exfoliators to penetrate deep into the skin.

Like our face, our booty experiences the same tricky problems like acne and blocked pores, which makes butt masks a great solution. 

Butt masks are perfectly shaped for your behind with ingredients to hydrate and balance the skin. But there are different masks for different uses.

A hydrating mask will eliminate dryness and dullness, while a scrub or clay mask will target dirt and oils. Or if you’re looking for extra plumpness, there’s even a mask for that!

The Stars That Love It!

Although Kesha recently opened up about her butt pampering activities on Youtube, the trend has been around for a while with Madonna back in 2017 saying she uses a $600 clay butt mask!

“Don’t you want soft skin on your butt?” she said. 

“Don’t other people look at your butt? Your butt has an audience! I encourage it. Maybe you can ask your significant other to remove it for you.”

The trend has caught on with brands like Bawdy designing a line of lotions for skin care beyond your face and typical body areas.

https://www.instagram.com/p/CFCwp7ahPGI/

Some Bawdy products include the Bite It Butt Sheet Mask, the Clay Butt Mask and the Nipple and Areola Stick for nipple care.

Do Butt Masks Really Work?

Depending on which masks you use, results will vary. But on the whole, sheet masks are supposed to allow time for the ingredients to absorb into the skin, sealing them in place.

However, dermatologist Arash Akhavan said sheet masks are a short term solution.

“[Your skin] is hydrated so it appears better, but that’s a short-lived improvement that will fade with time as your skin goes back to its more natural hydration state,” he told The Sydney Morning Herald.

“The ingredients in a sheet mask are often very similar to those in a cleanser, toner, serum or moisturiser.”

“Is it any different than applying it with a serum or a moisturiser? It’s not.”

Sheet masks are a great pick me up for our behinds, but does it make a difference? Probably for a short while, but likewise, so does a serum, so it’s up to you!

Thinking of trying a butt mask? Try these from Bawdy and Aceology. 

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