These days, it seems like all of our favourite celebs and influencers are hopping on the beauty brand bandwagon – from Kylie Jenner to Rihanna, Lady Gaga to Kim Kardashian West, in recent years we have become absolutely spoilt for choice when it comes to how many celebrity beauty ranges we have on offer.
The latest star to join in on the party is none other than Selena Gomez, who delighted fans worldwide this week when she announced the launch of her new beauty line, Rare Beauty.
Taking to her Instagram on February 4th, the singer shared with fans that she has been working on the range for the past two years, ensuring that Rare Beauty is not merely a makeup brand, “but a lifestyle”.
View this post on Instagram
Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.
At this stage, very little is known about Rare Beauty other than it will be a Sephora exclusive brand, hitting stores in the US this summer (our winter). Unfortunately for us Aussies, there’s no word yet as to when the line will launch in Australian Sephora’s or if there will be an online store where we can get our Selena beauty fixes, however the Rare Beauty Instagram page is in it’s mere infancy but uploading regularly, so stay tuned for more!
Featured Image Source: Getty/Cindy Ord