Beauty brand KORA Organics immediately responds to backlash over use of animal products in “cruelty free” product line

Beauty brand KORA Organics immediately responds to backlash over use of animal products in “cruelty free” product line

Beauty brand KORA Organics immediately responds to backlash over use of animal products in “cruelty free” product line

In an absolute win this month for animal rights, KORA Organics has swiftly responded to a call from animal rights group, Animal Liberation Victoria, to cease the use of ingredients sourced from goats in their product line.

At the beginning of the month, the ALV released horrific footage on their newly launched site, GoatTruth.com, of male baby goats being bludgeoned and beaten on what appeared to be a Victorian farm property as a means of campaigning against the cruelty of goat farming. In a statement released in tandem with the footage, ALV president Noah Hannibal stated that “these newborn males are killed because they will never produce milk, and are therefore considered useless to the dairy industry.”

After the footage was released, the ALV called on companies that use goat’s milk to remove the ingredient from their product lines, such as Miranda Kerr’s KORA Organics, who state that their products are made “cruelty free”. The skincare line however features one product containing goat’s milk, the Unscented Cleansing Bar.

KORA Organics was quick to rise to the occasion. In less than 24 hours after the site was launched, it was reported by the ALV that KORA had completely removed the Unscented Cleansing Bar from production, issuing the following statement:

“KORA Organics would never condone this appalling treatment of animals. We have no knowledge of our suppliers ever engaging in this behaviour. Nevertheless, our only product that contained goat milk is soap and has been discontinued.”

While this may in relativity only be a small step in the right direction in campaigning for cruelty-free products in the beauty industry, we applaud KORA for their prompt and efficient response to the campaign.

 

Featured Image Source: alv.org.au

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Isabella Klindo

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