The California fires are now the deadliest wildfires in state history. It has been reported that there are 25 people dead and thousands of acres still burning, now local beauty brands are starting to do what they can to help.
Today, Beautyblender, the brand behind the best selling makeup sponge, is donating and matching all proceeds from sales made on beautyblender.com to The California Community Foundation Wildlife Relief Fund. This organisation helps those who have been displaced, lost housing or suffered physical or mental health problems as a result of wildfires. The organisation is also planning to rebuild homes and offer financial assistance to those who have been affected.
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ALL proceeds from beautyblender.com will be DONATED & MATCHED today for @calfund Wildfire Relief Fund. Link in bio to shop. The California Community Foundation’s Wildfire Relief Fund supports intermediate and long-term recovery efforts for major California wildfires, as well as preparedness efforts. #wildfirerelieffund calfund.org/wildfire
Beautyblender felt a special need to help at this time because the company is based close to where the fires are burning in Southern California, and firefighters are still struggling to contain the thousands of acres of flames.
“This is especially near and dear to my heart, as I live in the West Hills area. I have witnessed firsthand the devastation this has caused to the community,” Rea Ann Silva, the founder of Beautyblender told Refinery29. “I am so grateful to be safe with my family, and I want to help keep other families safe as well.”
To understand the scope of this fire, more than 100,000 acres of land have already been destroyed and more than 300,000 people have been forced to evacuate. Miley Cyrus is among the people who have been forced to evacuate, and devastatingly lost her home this past weekend. It’s not just one large fire, but three: Camp Fire, which burns just north of Sacramento, and two others, Hill Fire and Woolsey Fire, located in Southern California.
With so many beauty brands based in California, we expect Beautyblender is just the first that will use its sales to aid wildfire victims. If you’re interested in helping the relief efforts without having to buy a new Beautyblender, there are plenty of other ways you can help.
You can donate to these sites: