Kristin Ess Haircare Set To Launch In Priceline

Kristin Ess Haircare Set To Launch In Priceline

Kristin Ess Haircare Set To Launch In Priceline

Well-known celebrity hairstylist, Kristin Ess, has a whole line of hair products for those of us who are a little budget-conscious and they’re already on our list.

When launching her brand in the States through Target stores, she thought she had prepared for every scenario. What she didn’t expect was for 6 months worth of stock to sell out in just two weeks. Every time she restocks, the products continue to sell out.

Lucky for us, Kristin Ess products will be available to purchase at Priceline from the end of October. The products include shampoos and conditioners for different hair types, a hair mask, a rose gold temporary tint, leave in conditioners, dry shampoo, texture spray and beach wave spray.

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The best part? The products range from $19 to $25 – a price point which Kristin describes as “affordable luxury”.

The packaging is simple and chic, in millennial pink, grey, and black. Each colour represents where the product should be stored. The pink items go in the shower, the grey stuff goes onto wet hair and the black stuff on dry hair. A fool-proof system for those of us who have no idea which order products should be used!

After years of doing hair tutorials on YouTube with celebs like Lauren Conrad and Lucy Hale, Kristin wanted to create her own line of product. Her viewers and fans on social media wanted to know which exact products she was using.

She told news.com.au “Of course, as a hairstylist, I’m using the best products. But women said to me, ‘I can’t afford that. What’s the affordable equivalent?’ I realised there really wasn’t one.”

“I really wanted to hit that sweet middle space as far as price point but making it feel like affordable luxury.”

We can’t wait to try Kristin’s products, and we have our eyes on her leave-in conditioner and her dry texturising spray. The leave-in conditioner gives a weightless shine, detangles the hair like no other and smells beautiful – what more could you ask for? The dry texturising spray also looks AMAZING, and at such an affordable price point you know that we’ll have a trolley load full of it.

Keep your eyes peeled in your local Priceline for Kristin Ess products, we have a feeling that stock will be flying off the shelves!

Stay tuned for more Beauty News!

Olivia Tartaro

Olivia Tartaro

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