Now, I do love snatching up the hottest new products from Mecca and watching killer makeup tutorials, especially when it comes to the perfect smokey eye. But there isn’t anything quite as satisfying as the ultimate makeup end goal—taking it all off.

The stunning Lovato sat down with Vogue to get ‘un-ready with us’ and wipe off her full face of glam (that according to Vogue would’ve taken 2 hours to apply by celebrity skin guru Renee Rouleau!). In an entrancing video directed by Bardia Zeinali, we watch wipe by wipe, until we see Demi,  fresh faced and stripped back wearing nothing but a crisp white tee!

“I love makeup. I love doing my hair; I have extensions, but there’s a time and a place for everything, and natural beauty needs to be celebrated.”

Lovato is known for being totally transparent with her personal struggles, including addiction and eating disorders. This beautifully raw campaign keeps it real with her fans and we’re all for it. Watch Demi Lovato, Unfiltered: A Pop Star Make-under in the Age of Transparency below (and take note of the eyelash extension removal, so satisfying!!)

Embrace your natural beauty ladies, it’s the prettiest version of you!