Kim Kardashian has the unique brand power of putting her name to literally anything and seeing it sell out like crazy. Her sister Kylie Jenner has tried to get that same brand power with her fans, and judging by the way that her lip kits, contour kits and highlighter kits sell out, she’s well on her way to being a brand power queen like her sister.

It makes sense then that the pair would team up and use Kylie’s monopoly of the makeup world and Kim’s brand power reach to combine into something amazing. The collaboration project is called KKW x Kylie Cosmetics. For those of you who don’t know, the KKW stands for ‘Kim Kardashian West’. Brilliant.

It’s amazing that they’ve managed to do a video announcing the launch of a makeup collaboration WITHOUT featuring any makeup. The power of the Kardashian empire is scary sometimes.

Check the video below, which was published on Kylie’s Instagram.

It says a lot about the Kardashian empire that they’re able to post this video and have nothing about the makeup collection that they’re collaborating on together, but hey, if you wear this makeup, you’ll look like them and have lots of fun doing it!

Kim Kardashian and Kylie Jenner look scarily alike. It’s obvious in this video that Kylie wants to look like Kim and it seems like she’s finally achieved that goal. It’s common knowledge that sisters do want to look like each other a bit, but most rarely go to the lengths that Kylie has to achieve it.

However, this isn’t the first time that Kylie has collaborated her makeup empire with one of her siblings. Kylie teamed up with her other older sister Khloe to make a whole bunch of matte lipsticks and glosses called KOKO Kollection. They collaborated back in November, 2016. Check them out below.

https://www.instagram.com/p/BMZ7rXHheC4/

They look beautiful and the colours are gorgeous, but naturally it sold out within hours. I wonder if the collaboration between Kim and Kylie will have the same impact. Many people are left speculating what the collaboration will include because the video told us nothing apart from that they’re making a collaboration and that it’s ‘coming soon’. What most of us do know however, is that it will sell out quickly so you might want to hold onto your wallets with a tight fist until we know more.