Edward Enninful is a powerful name in fashion. Enninful was thrown into the world of fashion at 16, when he was approached by influential stylist Simon Foxton on the train home from school. Foxton approached him in Ghana and inquired if he’d ever done modelling before.
Since then, Enninful has carved a strong fashion presence through his work with both British and Italian Vogue. He also has powerful friends in fashion like Rihanna, Kate Moss and Naomi Campbell. He befriended both Moss and Campbell when they were all young and starting out in the industry.
With this strong background in the fashion industry, Enninful has been appointed as the Editor in Chief for British Vogue. This is a groundbreaking appointment, as Enninful is the first male Editor in Chief in the illustrious 101 year history of Vogue.
When current Editor in Chief, Alexandra Shulman, announced her departure from the role in January, rumours abounded with ideas for her replacement. Shulman held the post for 25 years, which created quite impressive shoes to fill for the new Editor. Would it be someone similar to Shulman, who did such a fantastic job for more than two decades?
It looks like Conde Nast are looking to shake things up with the appointment of Enninful, who’s been known for his vocal stance on diversity within the modelling industry.
“If you put one model in a show or in an ad campaign, that doesn’t solve the problem,” he said at a talk last year. “We need teachers in universities, we need internships, we need people of different ethnic backgrounds in all parts of the industry. That really is the solution; you have to change it from the inside.”
Edward Enninful is the shakeup that British Vogue is desperately looking for. With his 20 years of experience in fashion and the images that he’s created (like the one above), it’s clear that Enniful will bring change to the celebrated magazine. That’s probably exactly what they need.
It’s unsure what Enninful’s Vogue will look like, but one thing is for sure: knock-out spreads and diversity will be a very strong theme.