Marc Jacobs announced that Kaia Gerber will star in the 10 year anniversary campaign for cult fragrance Daisy this year. The 15-year-old model and daughter of famous model Cindy Crawford has been the face of Marc Jacobs Beauty since September last year, so it seemed just like a matter of time until she would feature the brand’s famous scent collection.

Gerber stated that she is “thrilled to be the face of Daisy Marc Jacobs; the campaign is playful and light-spirited, and that is exactly the way [she] feel[s] most days”.

This is Kaia’s first global fragrance campaign, and she has said that she is honoured that it is with such an iconic brand.

The campaign was shot on location in L.A. by photographer Alasdair McLellan, starring Kaia, as well as models Sofia Mechetner and Dilia Martins. The shoot shows the three beauties in an idyllic field of white daisies.

Officially the new Daisy Campaign will be launched in April with a focus on social media, however it will also include a television advertisement and the use of digital platforms.

You can already watch the new TV advertisement already and marvel in the beauty of Cindy Crawford’s mini-me daughter.