The art of ‘skinimalism’ simply refers to simplifying your skincare routine. Debbie Law, beauty expert at Nouveau Lashes, has highlighted a rising trend of only having the absolute essentials in your skincare bag, allowing you to know exactly what you are doing every morning and evening.
As well as this, searches for the ‘clean girl aesthetic’ have skyrocketed on TikTok, with videos receiving up to 22.5m views on the social media platform. With simplistic makeup routines gaining more and more popularity, it is no surprise that time-saving, natural looking beauty hacks are also on the rise.
1. Face Yoga
‘Face Yoga’ has become a major trending topic (it currently has over 516 million views and hashtags on TikTok). But how does it work?
Debbie Law adds: “Face yoga is said to help to relieve stress and tension in your facial muscles, by massaging and exercising them. It is also said to have an effect on the lymphatic system, working to offer the illusion of less puffy skin. Celebrities such as Meghan Markle, Madonna and Gwyneth Paltrow have been linked to this trend, all of them boasting their telltale youthful-looking complexions.
“For people who don’t want to break the bank on tons of “anti-aging” products, the Face Yoga Method is a quick and easy hack for any area that you are concerned about.”
2. ‘No makeup’ makeup
This trend boasts 626k Instagram hashtags and 1 billion TikTok views, with its popularity continuing to grow.
“This makeup style attempts to emulate the look of wearing no products at all, focusing on enhancing your natural features. The au-naturel look a la Hailey Bieber includes products like a tinted moisturiser, clear brow gel, eyelash curlers, and warm-toned blush – all of these will help you to achieve the perfect minimalist aesthetic.”
3. Tinted lip balm and moisturiser
If you’re a true minimalist when it comes to your morning routine, this one is definitely for you. Many looking to achieve the minimalist ‘clean girl aesthetic’ have been opting for an ultra lightweight tint when it comes to their base, giving sheer coverage that makes it perfect for everyday wear.
“Tinted moisturiser and lip balm are perfect for subtly covering any imperfections without spending extra time on your makeup routine, and letting your natural skin shine through,” adds Debbie.
4. Skin Cycling
Less is more when it comes to skincare, and it really only takes minimal targeted products to achieve the best results, and skin cycling is truly taking the internet by storm.
“This trend will add no time to your morning routine at all, as it’s all about the night before. The idea behind ‘skin cycling’ is giving your skin time to recover between routines, by switching from ‘active’ and ‘recovery’ nights. This trend has worked wonders, with Tiktokers reporting lower levels of skin irritation when they don’t overdo it with products,” adds Debbie.
5. Lash Growth Serum
When it comes to beauty crazes taking the internet by storm, lash serum boasts 743 million TikTok views.
Lash serum is usually infused with a cocktail of nourishing vitamins and botanicals, encouraging your lashes to look fuller and longer – which is exactly what the Triple Enhance Lash Serum by Nouveau Lashes aims to achieve.
“Lash serum is applied to the lash line, to help your lashes grow and improve strength and volume. With the use of lash serum supporting fuller looking lashes, the trending product has promoted subtlety and embracing a natural look, saving you time applying mascara in the morning,” says Debbie.
6. Lip Maximiser
With 19 million TikTok views, lip maximiser remains a trend that many people swear by.
Debbie adds: “Lip maximisers have been around for years, and usually come in the form of glosses and serums that utilise hyaluronic acid to plump your mouth. The finished result depends on how much of this ingredient (or other plumping agents) are added, but for some, these formulas offer a great alternative to lip fillers and invasive needles.”
Read about TikTok’s Biggest Emerging Beauty Trends For 2023 here.
