The top 10 highest paid beauty influencers earning the most on social media has been revealed – with Safiya Nygaard making over $196,877 per combined post.
Cosmetify carried out this study to reveal the highest earning beauty influencers of 2022, looking at each influencer’s Instagram, YouTube and TikTok accounts.
View this post on Instagram
Top 10 biggest beauty earners (combined earnings from Instagram, YouTube and TikTok)
Rank
Name
Estimated Instagram Earnings per Post
Estimated TikTok Earnings per Post
Estimated YouTube Earnings per Post
Combined Earnings per Post
1
Safiya Nygaard
$7,160
$1,800
$187,917
$196,877
2
Huda Kattan
$168,113
$7,820
$1,283
$177,216
3
James Charles
$75,654
$35,200
$34,417
$145,271
4
Bretman Rock
$61,094
$13,700
$47,666
$122,460
5
Nikita Dragun
$29,830
$12,600
$57,075
$99,505
6
Chiara Ferragni
$91,746
$5,370
$1,701
$98,817
7
Jeffree Star
$45,984
$2,100
$42,284
$90,368
8
Pony Makeup
$26,833
$435
$56,231
$83,499
9
Mari Maria
$66,780
$8,210
$618
$75,608
10
Nikkie Tutorials
$54,146
$5,560
$13,341
$73,047
View this post on Instagram
The research reveals:
- Safiya Nygaard is at the top of our list with the highest combined earnings across all social media platforms, with a single post on YouTube estimated to be worth up to $187,917.
- Second place is held by Huda Kattan, who is also the most successful beauty influencer on Instagram with each post being worth up to $168,113.
- Meanwhile, James Charles takes third place overall whilst also being the highest earning influencer on TikTok, making up to $35,200 per post.
Further study insights:
- Last year’s richest influencer was Huda Kattan, nevertheless her combined earnings increased by over $58,000.
- Other beauty influencers that performed particularly well include Nikita Dragun, Bretman Rock and Chiara Ferragni whose combined earnings per post are all over $98,000.
- Some controversial influencers such as James Charles or Jeffree Star have had increased earnings – over $40,000, despite being “cancelled” at least once.
