Chanel is releasing a collection called Les Eaux de Chanel that is inspired by three destinations significant to the founding of the Chanel brand and beloved by Coco Chanel.
The fragrances are: Deauville, Biarritz and Venice.
Deauville is most notably the location of the first ever Chanel fashion boutique. In this small seaside town Coco had taken a jersey she owned and fashioned it into a dress that many people had asked her about. She told French author Paul Morand, “My fortune is built on that old jersey that I’d put on because it was cold in Deauville.”
This light and fresh perfume contains the “top notes of Sicilian orange,” and “aromatic green facets of basil.” It is a delicate and natural scent reminiscent of the countryside and open air.
Biarritz was the location of the first Chanel couture house. Coco discovered the elegant picturesque town in 1915. Biarritz had previously been a popular resort for European royalty during the 1800s and was known to have a sporty and elegant atmosphere.
The perfume echoes the vibrancy of the Basque coast and is like a “splash of sea spray.” It is a fruity vivacious scent containing hints of tangerine and “lily-of-the-valley.”
Following the death of her lover Boy Capel in 1919, a brokenhearted Coco travelled to Venice in 1920 seeking strength from this inspirational city. From the burnt orange walled houses, thin cobblestone alleyways and charming canals to the elaborate Byzantine and Baroque art, Coco had found a city rich with culture that would influence her style drastically in the years to follow.
This fragrance plays with its inner duality, much like Venice itself, a city that marks the boundary between East and West. The scent “illuminates the warm tones of an oriental accord with an ambery touch of vanilla and tonka note.” It is a sensual exotic fragrance.
The Les Eaux de Chanel collection was released this June and can be found on the Chanel Website, in Chanel boutiques, and across larger retail stores like David Jones.