Gwyneth Paltrow has dropped a new fragrance under her Goop brand. It’s called ‘Edition 02: shiso‘. According to the goop website, the fragrances that are released aim to revolutionise the perfume world and the brand ‘craft sophisticated and beautiful fragrances from real and natural ingredients that entrance, heal, and transform’. Sounds pretty good if it does all of that stuff. Who doesn’t enjoy perfume that smells nice and also has the ability to entrance, heal and transform you?
The second fragrance to be released under the goop brand aims to create a smell that reminds the person wearing it of cool air, pale sun, and new life unfurling on the forest floor. The word ‘unfurling’ creates a pretty graphic mental image, so I’m hoping she meant the unfurling of a leaf instead of a baby. If you are out there birthing your baby in a forest, I have a few questions for you. Feel free to comment on this article.
Anyway, the fragrance boasts a smell of shiso, which is promising considering that’s the name of the fragrance. For those of you who don’t know what shiso is, ‘it has a slightly spicy/fresh characteristic that’s green, earthy, and delicate all at once’. If you’re not happy with that explanation however, we can tell you it smells like a Japanese sushi leaf. Delicious.
The fragrance has other key ingredients that are sure to help you relax.
For example, the shiso is known to bring “joy, regulates chi, removes stress and anxiety, and ameliorates negativity.” Oakmoss, which is another key ingredient, “helps release past wounds and trauma, while encouraging creative expression. How could we have almost missed the Palo santo, which has the ability to “clear negative energy, anger, fear, anxiety, and emotional pain while opening the third chakra and crown.”
I don’t know of any perfumes that do that. Sounds like you’re getting a complete mental cleansing through putting the perfume on your wrists. Lucky duck!
However, for the price tag, you’re going to be hoping it does all of that without even breaking a sweat. The fragrance will set you back a cool $USD165 and it doesn’t ship outside of the continental US. However, if you really want the smell of shiso without the price tag, there’s a slightly cheaper candle that you can buy for $USD75.
Fingers crossed the fragrance does what it says it can do. If it can’t, at least it smells interesting.