Emma Watson: actress, activist, and ecological fashion supporter. The gorgeous celebrity doesn’t shy away from using her fame to highlight the causes she supports. Emma is an excellent role model for young women, with a prestigious Brown degree for literature, an enviable record in her elegant and avant garde sartorial fashion choices, and a strong voice for women’s rights. Throughout her career, Emma has continuously used her celebrity status to stand up for causes that she not only believes in, but that can benefit our fragile planet.
Emma has been embroiled in the publicity whirlwind for the high profile blockbuster remake of the Beauty and The Beast. She has started a new Instagram account ‘The Press Tour‘ to act as a kind of sartorial visual diary for her adoring fans, as well as to document the eco-friendly brands with whom she collaborated. Emma is clearly enjoying utilising her moment in the spotlight to prove to the world that ecologically friendly fashion doesn’t need to be a compromise.
Nihao Shanghai! Had the most wonderful premiere at Disneyland this evening. So excited to be here and thank you for the generous welcome 🇨🇳 🌹 P.S. The Pirates of the Caribbean ride is amazing! Gown crafted from left-over fabric from a previous @eliesaabworld Haute Couture collection. The dress is made from 15 metres of tulle, embroidered with silk thread, sequins, beads and stones, five metres of illusion tulle and four metres of crepe georgette silk. Trainers by: @Veja, a brand that uses innovative, ecological materials, such as Amazonian wild rubber and recycled plastic bottles. @goodguysdontwearleather who do not use any animal products and make their collections in Porto to help preserve the traditional shoe making industry. @allbirds, who recently received status as a certified B Corporation, meaning they meet rigorous standards of social and environmental performance, accountability, and transparency. Gown validated and fashion information verified by @ecoage #ecoloves Make-up base is @kjaerweis Cream Foundation and @rmsbeauty “Un” Cover Up. Kjaer Weis is a certified-organic and natural make-up line that creates refillable metal packaging to help reduce waste. Cheeks tinted with @beautycounter Colour Sweep Blush Duo, which has a compact made of FSC-certified paper, and @tataharper Volumizing Lip & Cheek Tint. Beauty Counter have ‘The Never List’ of 1,500 questionable or harmful chemicals that they never use in their products. Eyes are @jilliandempsey Khôl Eyeliner (who chooses to use organic and naturally-derived ingredients when formulating her make-up line), @vapourbeauty (who operates its own USDA-approved organic lab) Mesmerize Eye Colour and Kjaer Weis Eye Shadow. Highlight in the inner eyes was created with Kjaer Weis Radiance and brows were finished with @janeiredale Brow Gel. Kjaer Weis Mascara was used on lashes. Lips are a mix of @absolution_cosmetics Sweet & Safe Kiss Lipstick in Rouge Bordeaux and Kjaer Weis Lipstick in Beloved. All brands are cruelty-free. Beauty brands verified by @contentbeauty
The exquisite dress pictured was designed by Elie Saab (a favourite brand of Halle Berry) worn by Emma at the film’s premiere in Shanghai. The dress, which was repurposed especially for Emma, cleverly makes use of left-over fabric from a older Elie Saab Haute Couture collection. A glamorous creation of fifteen meters of tulle embroidered with silk thread, sequins, beads and stones, the dress is breathtaking.
Brand consultants Eco Age were brought into the design process to make sure the dress was as sustainable as possible.
“We worked with the team at Elie Saab to help create a dress that told a beautiful story. For this we focused on our GCC Principle of Sustainable Excellence—recycle and re-use,” said Eco Age.
Emma’s ‘The Press Tour’ Instagram details collaborations with international brand Stella McCartney (long adored for her eco is still hot philosophy), as well as Filippa K (which Emma describes as “a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling”), and Boodywear, “a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted.”
Fashion designers take note. If you want your pieces showcased by Emma Watson, you need to step up and meet her rigorous and virtuous standards.